Not a big coffee drinker here. But if and when I do drink coffee, it's probably going to be iced. And it's probably doing to be Dunkin's.
Yes, I know that, when compared to many other crappy jobs, Starbucks is better in terms of benefits, like health insurance, educational assistance, stock purchase. But many employees, the ones making the venti caffè lattes in the ubiquitous stores, still feel that they're treated like crap, and they want better working conditions. So they're unionizing. To Schultz, the unionization drive felt like an attack on his life’s work. In previous speeches to his employees, he had cast the union as “a group trying to take our people,” an “outside force that’s trying desperately to disrupt our company” and “an adversary that’s threatening the very essence of what [we] believe to be true.” (Source: Washington Post)
Schultz, who had stepped away from Starbucks, is now back with a charter - a highly personal charter - to kill unionization efforts, efforts that he kicked off with a cross-country listening tour.
“I need to hear everything,” Schultz began a session in San Jose, “as much as you can share.”
Everything, Howard? Maybe not everything everything. ("Pro-union workers...weren’t invited to any of his listening sessions.")
Baristas told him that they weren’t making enough money to pay their bills. They complained about equipment that had been broken for weeks, understaffed stores, insufficient training and supply chain snarls.
“I’ve never met a businessman like him,” said Richard Bensinger, a longtime organizer who was working with the Starbucks baristas. “He hates unions more than he loves money.”
Among other Starbucks responses to unionization efforts: cut the hours of organizers, refuse pay raises in stores where there were unionization efforts, and in some cases fire employees. (In at least one case, a federal judge ordered some fired employees reinstated.) Schultz denies that anyone was fired for organizing other than, maybe, outside agitators brought in to make trouble. Not bona fide Starbuckians.
...To Schultz, unions existed to protect workers from bad companies, like the ones who had abused his father [a NYC cab driver]. “That’s why unions were created,” he said in an interview. A union had no place at a company that cared about its workers like Starbucks, Schultz believed. It would pit employees against their bosses, turning partners into adversaries.
It was “anathema,” he said, to the culture of shared success that he had sought to build over the course of decades, and he was determined to stop it.
“There’s a word that’s not used very often in business, and the word is ‘love,’ ” Schultz said. “I spent my life at Starbucks, and my love for the company — my responsibility to our partners [i.e., employees] — is at the highest level possible.”
Hey, Howard Schultz, how about showing a bit of that love to the employees who would like to be part of a union. Rather than virulently opposing their efforts, and pitting "good" (accept what we give you) vs. "bad" (pro-union) employees against each other, why not do a sit down with them and see what it is that your employees want that they're not getting from your company, however benevolent and loving it is?
It may turn Starbucks into an even better and more benevolent company. It may even turn out to cost the company less in the long run.
And if you're not willing to figure out how to co-exist with a union, as far as I'm concerned, Howard, as admirable as your personal journey and success have been, you can just stick a venti caffè latte in it.
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