Betcha can't eat just one

Seriously, who doesn't like potato chips?

There are plenty of food items you can't eat just one of: Oreos, M&Ms, and peanuts, for starters. But right up there on my list you'll find potato chips. And you don't need to take my word for it. During my youth, Lay's ran a famous ad saying "betcha can't eat just one."

Not that I ate Lay's. In my house, if and when we had chips - which was mostly when we were having a holiday cookout, so Memorial Day, Fourth of July, or Labor Day, or when we were going on a picnic or having a day at the beach - we had State Lines, a local brand that has almost but not quite disappeared. (State Line got its name from its location: Enfield, Connecticut, on the Massachusetts-Connecticut boarder.) In school, when I had an extra nickel to buy a bag of chips, the brand was even more local: Wachusett, a product of Worcester County. 

These days, if and when I buy chips, it's almost always going to be Cape Cod, which are delish. (Not exactly a unique opinion.  Earlier this year, Cape Cod Originals with Sea Salt were chosen the best potato chip by Food and Wine.)

If and when I buy a sub, which I try to limit to once every couple of months, I'll usually throw in a bag of Lay's, which seems to have a monopoly on local sub shops. 

Lay's are fine, just not my faves. But they are the market share leader, and they're doing a big brand makeover. 

Some of the makeover involves removing synthetic colors and flavors from the ingredients that go into the making of a chip. Which is a good thing, but I'm wondering how all the flavored brands are going do without fake whatevers. We'll see. Actually, "we" won't see, as I do not like flavored potato chips - even the most innocuous sour cream and onion flavor. Although I'm down with Cape Cod Russets, the original, the plain, the "vanilla of potato chips" is still the greatest 

Anyway, as part of the Lay's rebranding, Pepsico - the snack empire that Lay's is a major part of - is putting the potato on the bag as well. 

• The redesign will also incorporate a new logo that looks like the sun, photos of potatoes on the bag, and the phrase “Made with real potatoes.”
• A 2021 survey found that 42% of consumers didn’t know Lay’s were made out of the spuds. (Source: Fortune)

42% of consumers didn't know Lay's were made out of spuds? Come on now!

I can see not thinking that Cheese Doodles aren't really made with cheese. (And you'd be right. It's "cheese flavoring.") I can see not knowing what the hell Pringles are made out of. (If you're wondering, it's dehydrated processed potato.)

But what did people think potato chips were made out of? It's pretty simple. Unless they're those weird flavored chips - barbeque, vinegar, dill pickle - potato chips are made out of potatoes, some type of oil, and salt. 

And even if you don't realize and appreciate what the ingredients are, I betcha can't eat just one.

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Image Source: Pepsico