There's an insatiable demand for content. There's an insatiable demand for info on celebrities. There's an awful lot of content about celebrities floating around out there. The maw of the people must be kept fed!
As it happens, growing up, I didn't know anyone who turned into a celebrity. But just think, if Michael C. had become someone that people wanted to know about, I could report that, in first grade, on the day when the boys all got their pants wet sliding in the slush, and Sister Marie Leo made them take their pants off to dry on the radiators, and had them put on girls' coats - which were longer than boys' jackets - so that they could sit there with their underpants covered while the radiators did their thing, Michael C wore my red and green plaid coat. A coat that I loved. In his underpants. Ewwww.
This is certainly the sort of tidbit that someone obsessed with a celebrity would have loved learn. Maybe it would show up in a profile of Michael C describing how parochial school shaped his future life as a celeb. Or, if I'd become the celeb, maybe someone else in my 1st grade class - who? Paul M? Ginny B? - would have provided fodder content for a profile on me, noting that I seemed to have been more icked out than the other little girls whose coats were worn by boys that infamous day. And what was wrong with me that this little incident turned into such a trauma that, nearly 70 years later, I was still icked out by it. (Note to self: it's pretty late in the game, so it's not gonna happen, but DON'T BECOME A CELEBRITY.)
And if someone in my high school class had become a celebrity - maybe one of the other Maureens: Maureen D, Maureen O, Maureen Q - I could have sold my yearbook to Seth Poppel.
The first floor of Poppel’s house, in Seattle, is home to some eighteen thousand yearbooks; he and his wife, Danine, advertise their holdings as “the original and largest library of high school yearbooks of the stars.” (Source: The New Yorker)
And not just the stars. Sure, they've got the yearbooks of Patti Smith and Leo DeCaprio, of Marlon Brando and Sharon Stone. But they've also got Ruth Bader Ginsburg's. Which is how I now know that Ginsburg was a high school "twirler." (Sure wish she'd twirled out of the Supreme Court at the right time.) And Harry Truman's - Independence (MO) High School, Class of 1901.
And it's not just the yearbooks of celebrities - be they stars, pols, athletes - but also the yearbooks of those who manage to grab their 15 minutes in the limelight for their infamy:
In September, it took Poppel and his son Jared only a few hours to locate Ryan Wesley Routh’s—Routh is the alleged foiled golf-course assassin of Donald Trump—and sell his adolescent portrait to the Daily Mail for about a hundred bucks.
Seth Popell, who's now 80, has always been a collector. As a toddler in Brooklyn, he collected bottle caps. Once he could read, it was baseball cards.
Then, nearly 50 years ago, at a baseball card show, he came across a copy of Mickey Mantle's yearbook, and found that, although there were only 41 kids in The Mick's class, Mickey Mantle wasn't chosen as the "Best Athlete." Who could have been better than a future Hall of Famer? I guess he could take solace by having been voted "Most Popular."
My high school class didn't have superlatives. We were woke before there was woke, and didn't want anyone to get left out or have their feelings hurt. We also didn't list activities under the picture, as was generally done back then. Again, those of us on the yearbook staff didn't want anyone with no activities to list, or just one pathetic activity, e.g., Intramural Basketball, 1, look like a null.
This was, of course, noblesse oblige on the part of the yearbook staff, largely composed of my friends. (I'm still friends with the editor.) We were the girls who would have had a ton of activities. As in Glee Club 1,2,3,4; Student Council 2,3,4; Student Council President, 4; Academy Star (newspaper) 1,2,3,4; features editor, 4; Everyman (yearbook) staff; National Honor Society, 3,4; Literary Society, 1,2,3,4; Latin Club 1,2...I may have been a class officer freshman year, and I played intramural basketball for a couple of years.
We did have pages at the end of the yearbook - called Everyman, a story worthy of its very own post - with chirpy little words and phrases. "Notes to Remember." Mine were Tinkerbell...lines ahead in Latin!...12-year product...merit charts..."great stuff"...SIC VITA...sincere leader.
Most I remember. I played Tinkerbell in some class skit. My costume included black tights, saddle shoes, and bright green pettipants with silver kangaroos on them...I did my Latin translations (without a trot, so they were tortured and nonsensical) but I liked to get those lines translated well in advance)...By the end of my senior year, I was a 12-year product of the Sisters of Notre Dame de Namur. Four years later, I was a 16-year product...I have no idea what merit charts means, although I believe that when I was on Student Council we were instrumental in getting rid of demerit charts. (Demerits were "awarded" for things like talking between classes. If you "earned" enough of them, you had to stay after school.)..."great stuff" and SIC VITA were words I used ALL the time...sincere leader. Well, yes. Yes I was.
Above is my yearbook picture. If you're wondering what those artful lines are, I just blocked off my part of the page so you wouldn't run into Mary Jane R's section above me, and Joan S's space beneath mine.
Back to the Popells.
Over the years, the yearbook info business grew. Even pre-Internet, magazines wanted celeb content. Then the Planet Hollywood restaurant chain decided to feature celebs' yearbook photos on their placemats. Gold for the Popells' business! And there was enough business that the Popells' son Jared could join it, and by the mid-1990's, things were booming enough that Seth Popell could quit his day job.
The Popells finds their yearbooks - the latest demand is for Trump cabinet picks (those ought to be good: White Nationalist Club, 1,2,3,4) - through Internet search and through a freelance network they've built up that scouts antique stores and other sources of old junk.
It may not be the business that's Most Likely to Succeed, but it's got to be in contention for Most Niche.
Me? I've picked up a few old yearbooks that have nothing to do with celebs, and I find them fascinating. Maybe I'll dig up a few more. And who knows? I might run into someone interesting.