It seems like just yesterday, I'd never heard of Taylor Frankie Paul, an influencer/momTikTok-er/reality star who was dumped by The Bachelorette after videos of her engaged in domestic violence emerged. Today, the person I've never heard of is one Braden Peters, more popularly known as Clavicular, a 20 year- old streamer who's the world's foremost Looksmaxxer.
Because, like all Looksmaxxers, he believes any step toward increasing his beauty to be virtuous. But it’s a certain kind of beauty. The Looksmaxxing community prefers people who look like Mr. Bomer: lantern-jawed, symmetrical, white. (A Black man who attempted to make looksmaxxing content was racially harassed, Wired reported last year.) (Source: NY Times)
Clavicular has been at beautifying himself since he was 14, when he began taking testosterone, followed by steroids and fat dissolvers. Shortly into his freshman year in college he was kicked out for having elicit drugs (steroids) in his dorm room.
He ended up taking a lowly job in a restaurant, but he wasn't destined to becoming a "wagecuck," i.e., someone who actually works at a job.
So he made his way into streaming, offering advice on things like "bone smashing," which is banging your face with a hammer to achieve a chiseled look.
Whatever advice he's doling out, he's said to be earning more than $1M a year with his streaming. No wagecuckery at all.
Clavicular claims to be apolitical, but he's intertwined with right wing manosphere male culture, and I'm presuming a darling of Pete Hegseth fanboys. He's partied with white nationalist Nick Fuentes and the ultra-right kickboxer, alleged rapist, and alleged sex-trafficker Andrew Tate. The three have been "seen chanting along to the Ye track "Heil Hitler."" And Clavicular frequently uses the n-word.
He has, however, said that he would vote for Gavin Newsome over J.D. Vance.
This is, of course, not a political preference. He just finds Gavin more attractive than J.D., whom he deems fat.
Political or not, Clavicular is a cultural phenomenon.
X users have compared Clavicular’s slang, alternately, to Geoffrey Chaucer’s Middle English; James Joyce’s “Ulysses”; and Nadsat, the alienating dialect of the nihilistic goons in “A Clockwork Orange.”
I'm going with the nihilistic goons.
Women have long been the ones obsessed with their looks, with making themselves beautiful. Even back in my day, I knew girls who had nose jobs, who used those little pink plastic breast exercisers with the coiled spring (You must, you must, you must develope the bust.) Boys were out playing sports or hanging on the corner ogling girls; girls were home using Nair on their hairy legs, figuring out how to put on eyeliner, and reading the instructions for Lady Clairol. All so they could walk by the corner and get ogled.
I'm all for women doing man things: playing sports, performing surgery, taking on big work projects. I'm all for men doing woman things: changing the baby, whipping up dinner, more regularly expressing their feelings. These are changes I've witnessed in my lifetime, and I believe we've all benefited from them.
But for men to become caught up in Looksmaxxing is not a good look.
The miasma of nihilism swirling around Clavicular has made him an irresistible symbol of social decline — a freakish avatar for the hopelessly fallen, social-media-addled state of the young American man.
I know, I know. It's not all men. Still, it seems to be an appreciable minority, and I find this pretty disturbing.
Whenever someone like Taylor Frankie Paul or Clavicular catches my eye, I find myself asking "who are these people?" And is there anything positive that they contribute our society?
Think I know the answer to that one.
As for "male attractiveness as the key to worldly achievement," I give you Elon Musk, Mark Zuckerberg, and Jeff Bezos. Not a Matt Boner Bomer, not a Clavicular, in the bunch.
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I wrote this post a few weeks back. Since then, Clavicular has been hospitalized with a suspected overdose. This kid is just 20 years old. Sad.






