I have a post coming up in which I pinkslip about a young woman (an influencer) whose company specializes in running over-the-top travel and events. One of the recent events she came up with made it into the Guinness Book of Records for the largest champagne bottle service presentation. Who even knew this was something one would compete for?
There are, of course, dumber records than number of champagne corks popped. Like walking on beer bottles. Stuffing matches up your nose. And wearing the most ever pairs of socks put on in 30 seconds. (I've put on two pairs, which may or may not have taken 30 seconds to accomplish, but for the record, the record is 28 pairs.)
But what I found interesting in doing a bit of poking around regarding Guinness, is that there is a professional position involved in all this record setting, and it's the job of Guinness Adjudicator.
Based in 15 countries and speaking 18 languages, our 69 adjudicators are accomplished public speakers and are fully media-trained. They also create a highly effective focal point for photo opportunities and audience engagement.
If your event is taking place online or needs to reach multiple audiences in more than one location, our remote adjudicator services and video announcements are ideal for creating an air of prestige and positioning your online event as an authentic Guinness World Records attempt.
As well as verifying and announcing the record results, the adjudicator performs many other important roles including:
- Explaining the record guidelines and answering any questions ahead of the event
- Checking all measurements and any equipment required for the attempt
- Briefing stewards and carrying out spot checks (mass participation events only)
- Assessing and verifying the record attempt on the day
- Engaging the audience
- Participating in media interviews
Source: Guinness World Records
Adjudicators are either staff members or contractors, and the pay doesn't sound all that great. According to the latest from ZipRecruiter, staffers make an average of about 62K (in Boston, $67K), but there's a pretty wide range of actual salaries. Contractors are paid by the gig, and can stand to make more.
But what a strange job.
They make money because Guinness makes money from corporations who pay to have an adjudicator on hand so that they can make a backed-up claim in their marketing materials. E.g., Russell Stover set the record for the largest box of chocolates. For whatever reason, HSBC Global Procurement wanted to set an employee participation rate for "most people in a Mexican wave video relay." Lenovo? They set the record for "most laptops toppled in a domino fashion." What will they think of next?
Rather than ask what they would think of next, I tried to come up any records that the companies I worked for might have had a reasonable shot at setting.
While surely the record would have been broken by now, for its time, the product launch for Genuity's Black Rocket web-related services might have set the record for largest high-tech product launch expenditure that yielded nothing in return. (I believe that was the year before the company had its failed IPO - at the time the largest failed IPO in history - and started to descend into bankurptcy. Talk about bragging rights!)
One company I worked for had a product centered on IBM's OS/2 technology. (OS/2 was an operating system.) I think we could have set a record for how many times sales and marketing employees sat around pissing and moaning about our dependency on OS/2. Especially in the days after the cover story for one of the premiere tech magazines was about the demise of OS/2. The cover itself showed an Boot Hill style coffin labeled OS/2, with a lily on its top. Sigh.
I'm sure I could come up with a few more record setters that I was personally involved with back in the wayback of a day. Sigh. Sigh. Sigh.
I do know that I never would have had the interest, let alone the budget, for hiring an adjudicator to adjudicate a record for us.
I'm sure that at some point Guinness will figure out how to replace its adjudicators with AI, setting some sort of record in the process - "most Guinness adjudicators laid off by an AI in 60 second time slot" - but for now I'm guessing their jobs are safe.
So if you like to travel, measure, promote, and adjudicate, there might be a job for you out there.
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Image Source: The Smithsonian





