Turns out, those were the colors I'd always gravitated to, and this is probably true for a lot of people. You tend to wear the colors you look best in, the ones that make you feel good, the ones that get you the compliments. But I liked getting my colors done, as it explained some things. Like why I never, ever, ever wore the fabulous, deeply discounted, gorgeous camel-colored jersey dress I snapped up at Loehmann's. It sucked every bit of color out of my face and made me look like a cadaver. In contrast, on the same trip to Loehmann's I'd gotten a less high-end, less fabulous, polished-cotton shirt dress in China blue. Which I wore all the time.In New York City, there are currently only a handful of businesses offering the service, and their appointments are going fast.
“It’s like booking concert tickets,” says Lizzie Heo, 32, co-founder of Seklab with sister Lily, 29.
The sisters book about five appointments a day, and when new reservations come available - which happens twice each month - they're quickly snapped up. A personal analysis takes 80 minutes, and costs $245. (My friend Shelly remembers getting her colors done when she turned 30 in 1984, paying about $40. General inflation would put that number at $120, but Shelly went as part of a group of five, and they were there - as she recalled - for about 2 hours. So $245 for 80 minutes for a personal appointment in New York City sounds about right.)
The Heo sisters trained for their business in Korea, where color analysis is very popular.
Color analysis, by the way, has gotten more sophisticated over the decades.
Back in the day, you were a Winter-Spring-Summer-Fall. These days - based on Korean color analysis - each season has three subgroups.
And old-school color analysis, with or without subgroups, could be faulty.
One person interviewed in the article had had her colors done back in her teenage years (she's now 50) through "Color Me Beautiful," which declared her a winter (white, black, jewel colors). Seklab declared her a "light spring" ("Easter egg colors"), which she finds suits her much better.
Interestingly, the woman who's palette changed was from a Korean background. It would not be all that shocking if it turned out that the original "Color Me Beautiful" system was more oriented towards caucasions. The Seklab Korean system may well be more nuanced.
Seklab has competitors. At a House of Colour franchise in Brooklyn, it costs $585 for a two-hour private color analysis session. A color analyst on the Upper West Side charges $299 for a one-on-one. She's booked through July.
I looked for local color analysts, and there's one in Cambridge where you can get your colors done for $400 for 2-3 hours. So the NYC numbers aren't out of whack at all.
Now that there are 12 palettes (4 seasons x 3 subgroups), maybe I should get my colors done again. As long as I can still wear periwinkle blue...
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