I am a long-time reader of obituaries.
It's genetic.
I believe I inherited the obituary-reading gene from my father, an avid reader of the "Irish sports pages," and I've taken up the cause. (Unlike my father, who was a regular wake and funeral goer, I don't attend one unless I knew the person or someone in their family really well. Other than the four years he spent in the Navy during WWII, my father's entire life happened in same neighborhood, and he knew a lot of people. Plus back in the day, wakes and funerals were more of a thing. I went to more as a kid than I do now, that's for sure.)
But I do read obituaries, and every once in a while I look in on the family undertaker, O'Connor Brothers in Worcester, which is located in the parish I grew up in, and where most parishioners "went out from." Over the years, O'Connor's remit has expanded beyond the mostly Irish-Americans they once took care of. (When we shopped for my mother's casket 20+ years ago now, there was an emerald green one on offer, with a shamrock emblazoned on the satin insert). Now I notice a lot of Vietnamese names, Greeks, Albanians, Hispanics. They take care of a lot of African-Americans, too. But they still do plenty of locals, so I've been able to inform my sibs when a neighbor has died. Of course, most of that generation is gone, so now it's us.
Thus, I was recently able to let my sister Trish know that one of her high school classmates had died at the age of 65.
On occasion, I graze through the obits on Athy's website, as well. I went to high school with one of the Athy's, and they seem to have cornered the market for the order of nuns I had throughout my schooling. Most of the retired nuns in "my" order live in a retirement community in Worcester, and once in a while I come upon some nun I had back in the day.S
Sometimes I google an obituary for someone I see mentioned on the news or on Twitter. And, of course, I read plenty of obituaries of prominent people in The Globe, The Times, The Washington Post.
I'm the curious type. (Or it is nosy? Or is it morbid?)
Most obituaries, whether they were published in the local newspaper or on a funeral parlor's website, end up on Legacy.com, a long-time obituary aggregator.
But of late I've noticed that there are a whole raft of sites that come up, rando sites that aren't the usual obit sources: funeral parlor, local newspaper, and Legacy.com.
The one I've encountered most frequently is echovita, which is always "sad to announce" that someone has died. Sometimes they publish parts of the public obituary verbatim, but sometimes they freelance a bit. I read that they've listed someone's pets as "close friends" without bothering to say that they were her dogs. Another obituary claimed that a young person who died in an accident had been murdered. Spin off versions of that obituary embroidered the story, making the young person (a Georgetown undergrad) a famous actor or singer. There've also been obituaries written for folks who are still live.
Sometimes the click-bate obituaries overdramatize a situation - everything's a tragedy, whether there is anything tragic beyond the sadness of loved ones - and use quite florid language. Some of the ones I've seen sound like they're written by someone who's not fluent in English; some of the ones I've seen sound like they were written by a poorly skilled bot. Some are, in fact, written by AI. (Bad AI, not good AI.)
Families aren't happy when the obituaries they've lovingly crafted get bowlderized. Friends stumble across the crazy obits and end up confused. They may leave a condolcence note that the loved ones never end up seeing.
Echovita and other online obit companies make money off of the sales of memorial trees, flowers, or candles. And by running ads on the obituary pages, whether the ads are something the decedent's family approves of or not.
The memorial trees, i.e., seedlings, do get planted, but I don't know how flowers or candles work. Maybe they just show a bouquet - kind of like an NFT - or a lit candle, to show that someone cares. The seedlings get planted mostly. Less scrupulous companies just pocket the cash.
One of the problems is that, when people opt to plant a tree, they're cannibalizing donations to a charity that the family has listed.
Anyway, it turns out the "obituary pirating" has become quite a thing:
Obituary pirating, where people scrape and republish obituaries from funeral homes and websites like Legacy.com, has been an ethically dubious business for years. Piracy websites are often skilled enough at search engine optimization to rise to the top of search results, and they use the resulting traffic to charge a premium for digital ads that appear next to text lifted wholesale from funeral homes, local newspapers, and other authorized obituary publishers. Occasionally, these pirate sites go a step further, manipulating bereaved people into buying sympathy gifts like candles or flowers and pocketing the money. (Source: Wired)
Some of the crazily concocted obituaries - they're "shoddy," they're "janky" - have begun showing up on YouTube, narrated by English speakers, Urdu speakers, other language speakers. Far afield from the territory beyond which anyone would be interested in the obituary of, say, someone who had grown up in the Main South neighborhood of Worcester.
And, in fact, there aren't a ton of viewers looking at any one of these "shoddy," "janky" video obituaries - often showing a narrator sitting in his home, showing "corny slideshows or candles and photos of the deceased surced from social media."
But it's a numbers game. It can be lucrative if there are enough views in the aggregate.
Despite their shoddiness, the obituary YouTube channels are sometimes amassing enough followers and views to meet YouTube’s Partner Program requirements and start making money off advertisements.
These bogus obituaries are plenty distaseful and insensitive - I'd like to see these pirates walk the plank - but they're probably not illegal.
They used to say "sex sells," but I guess "death sells," too.
Me? My reading will stick to checking out O'Connor Brothers and Athy's to see who's checked out, and reading an occasional newspaper obit.
Guess I'm just old fashioned that way.
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